Category Archives for "Services"

Website Strategy

Having a high converting sales funnel is secret to having a profitable website. We identified 4 steps to optimize the website to create the perfect sales funnel. By combining various techniques from SEM, Social, Display to Email a website can turn into a well oiled machine working on automatic.

What is a Sales Funnel?

A sales funnel is a marketing system. It’s the “ideal” process you intend your customers to experience as they go from Prospect to Lead to Customer to Repeat Buyer.

The most important thing about any sales funnel or online marketing is TRACKING. Tracking enables yo to see where the traffic is coming from and what interactions they have on your website. Different traffic sources will want different things from shopping around to buy now.  For this reason, you should have tracking pixels strategically placed across your site, tracking all conversions/interactions.

digital marketing trifecta

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1. Generating Targetted Leads

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Generating targeted traffic is a combination of identifying the channels the customer are present and the businesses online presence. Every business is different and requires their own unique strategy.

No business should every solely rely on one source of traffic though as things can change overnight. In February 2016 where Google removed sidebar ads on search results, this would have had a dramatic effect on people’s strategies based on this traffic.

How to Do It: Start with one channel (SEO, Adwords, FB, Display, YouTube, Instagram) to determine an offer that convert. Then use  traffic and sales metrics to determine the cost of the lead vs acquisition use this as a baseline for adding other channels.

Determining on budget I recommend starting with 1. SEO, 2. PPC, 3. Facebook, 4. Retargetting on Facebook and Adwords.

4 traffic sources

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2. Converting Leads into Sales

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In any given market only 3% of people are in “buying mode”. These are the people that walk into a shop and know exactly what they want and all the clerk needs to do is take the payment. This 3% is distributed amongst all competitors so completely focusing on this traffic isn’t a long term solution.

You need to start focusing on the other 97% of the market by making sure when they are ready to buy they are going to buy from you.

This is done by educating prospects with FREE content using reports, videos, cheat sheets, webinars. Then after you have educated the prospects you move them up the funnel to convert them from not thinking about it to buy now. Done right, this will easily double your sales.

sales funnel

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3. Retargeting Missed Sales

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Just because someone didn’t convert from prospect to customer and left your site doesn’t have to mean they are gone for good. These people fall into the 30-60 % that was shopping around and not interested right now.

Using retargeting ads to convert them into customers. The visitors that don’t convert will be retargeted through timely and compelling ads that will follow them around the Internet. These ads can target people using their cookies and can serve them a range of ads from Facebook to Youtube videos.

retargetting

Retargeting ads should be seen as shooting fish in a barrel. They are qualified leads that just need to be given a gentle push over the finishing line.

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4. Nurturing Customers

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Every single business should have a CRM in place to track customer relationships. This helps you track vital customer information such as personal details and products bought. Having a CRM enables you to automate a personal upsell marketing campaign per customer purchases and interactions. This alone will DOUBLE YOUR SALES.

To even deep dive further, you can apply the Pareto Principle to identify your most valuable customers who are bringing in 80% of the profits. Perry Marshall (A famous Adwords guru) studied the 80/20 rule and deemed it to be exponential. Where you apply the 80/20 rule to the 20% identifying the top 4% of customers that accounts for 64% of your sales. You can do two things with this information.

  1. Aim to keep this 4% happy by providing exclusive offers and services to get a better understanding of their needs.
  2. Profile them to determine characteristics and online buying behaviors. Then to get more qualified leads you use this information in your marketing campaign by targeting copy-cat audiences.

As I mentioned at the very beginning online marketing is all about tracking and a CRM is the perfect tool to combine all the tracking efforts.

pareto principle

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What Next Steps

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If your website isn’t bringing in leads or sales let me look into it for you. I will do a complete site audit identifying issues and analyzing competitors giving you a action plan to succeed.

Just click the “Email Me” button and simply fill out your details on the contact form as best as you can and we will get back to you asap.

email today

 

 

Website Project Management

After studying project management methodologies there is one constant why projects fail. This can be fixed by one simple everyday technique anyone can use. Clear effective Communication between all stakeholders is the secret to success.

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Project Team Communication

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Projects with the simplest requirements can turn into nightmares if there are not appropriate communication channels between teams. It does not matter if they are Agile, Traditional, on-site, overseas. If there is no communication the project will fail.

A good project manager will make sure everyone has the right information at the right time. This said the project manager might of misunderstood the business or vice a verse. There’s no need to wait till the end of a project to realize this. I prefer Agile methodologies as they encourage communication and constant feedback.

Agile methodologies encourage communication and constant feedback. From initial estimating to constant feedback loops all stakeholders are aware of what is going on. Scrum is one of the most popular methodologies at the moment but starting to see more of Scrumban; combining Scrum and Kanban to have more adaptability.

Project Management Skils.fw

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Agile Project Manager For You

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By taking a lean Agile approach when managing projects, it means using an iterative approach to ensure you know exactly what is going to be delivered and be confident it will meet the deadlines.

I have experience writing requirements, communicating with developers and testing with QA to deliver high-quality products on time and as expected every time. I have managed teams ranging from 2 to 15 both on-site and virtual. Worked with virtual teams in America and Asia simultaneously having daily stand-ups convenient to both time zones.

With over 5 years experience in Agile Project Management and a proven record managed a wide range of projects including….

Previous Projects

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Virtual Project Management Software

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Methodology project management software is essential for every development team to enable the team to get all the information they need from anywhere in the world. With software like JIRA there is no need for real life Kanban whiteboards or old Gantt charts. This makes it 10x easier to follow the Agile methodology and report on key project metrics.

Communication project management technology not only enables the team to easier follow the processes but also enables effective communication. Tools like Slack were deliberately created to help teams work together remotely.

Collaboration is also key when having team members distributed geographically. Using cloud sharing applications such as Google Docs people can work on the same documents and easily share information with team members.

google docs

Remote Project Manager

jira

Virtual Project Manager

trello

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How To Hire A Remote Project Manager

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Hiring a Virtual Project Manager couldn’t be easier with Upwork. Upwork, formerly Elance-oDesk, is a global freelancing platform where businesses and independent professionals connect and collaborate remotely. You will find a wide range of remote project managers offering their services all with different prices and experience. Upwork protects the buyer and seller by keeping the agreed payment in escrow till terms are met and have a review system for each individual.

You can check out my Upwork virtual project manager profile here where you can find a portfolio of previous jobs highlighting my skills. Alternatively you can contact me directly via this site or email info (at) shanedrumm.com and we can work directly which I will offer at 10% discount off my Upwork hourly rate.

Hire me on Upwork

You can also check out my Project Management Blog PM-Training.net for more information on project management and how to get certified.

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