Here are the essential 4 steps to creating an online presence for your business.
Every business should have a Google My Business presence so people can easily find out opening hours and contact information. Consider this the yellow pages of the internet.
Next setup a Facebook page which will build up exposure for your business as a local message board or newspaper.
Then build a website which acts is the online shop front for your business. This will show off your services or products and should enable people to make online orders.
The final and continuous step is advertising to create online leads for the business. This will largely consist of driving traffic to your website or Facebook page.
There are a variety of places you can set your business up on the internet from Facebook, Instagram, Esty to Google. It is all about having a presence where your customers are. Here are the first steps every business should look at implementing.[full_width padding=”0 20px 0 20px”]
Google My business (GMB) is a free service offered by Google to help people get their service or business listed on Google. Whether you’re a home-based business or a service-area business, you can list your details to appear on Google with or without an address. All of the following businesses should be setup on GMB.
If you are setting up GMB you should make sure your business model matches Googles Guidelines. There is a great guide on matching business model to google guidelines here.
Guidelines for Creating GMB Listing
You can check out Googles official guidelines here. If you are not sure what type of listing to create just contact me and I will help you.
Setting up a Facebook page is free and can be done very quickly. All you need to do is input general business information, add a cover page and a profile picture and the page is created. Next step is to create content and share the page with friends and customers.
Top Tip: Request reviews from past customers[/full_width]
Having an easy to use mobile friendly website is essential for every business to get recognized and bring in leads. You can easily build a website yourself using WordPress or Weebly or hire an agency to build one for you.
If you are not sure that your website meets the above guidelines you can order a Website Audit here, where we will check all of the above and so much more.
The two reliable options for online traffic that every website should start with is PPC and SEO. Pay Per Click where you pay every time someone clicks your advert. PPC ads are positioned above SEO rankings for each search. PPC is Pay Per Click Ads from Google Adwords. This is where advertisers target certain keywords and when you type them into Google their ad will appear. They will only be charged if you click on the ad. In general, the first 3-4 search listing will be adverts.
SEO then in comparison is one of the most sustainable and guaranteed long-term results for traffic for any website is Search Engine Optimisation SEO. SEO is when search engine’s (Google) use their algorithm to display appropriate web pages to a user when they search a term (keyword).
SEO is considered or organic search listings where they are displayed based on relativeness to the search term entered. Search Engine Optimisation is what determines if you are on page number 1 without using ads.
Some advertisers will use a combination of both but when you have a good SEO strategy it can have huge long term impact as you won’t have to keep buying ads as you would be ranking on page number one anyway.[full_width padding=”0 20px 0 20px”]
The above chart highlights the key factors that determine’s the ranking of your website.
Some keywords can start ranking immediately but competitive keywords can take up to 3-8 months of building links. Usually, a local SEO project takes 3 months to gradually build up citations and links.
It costs €750 over three months, paid at €250 per month.
For anybody that does not have the budget to hire someone to optimize their website for local SEO here is a step by step guide to get you started. You do not need to be an expert to do the below tasks it will just take you a lot longer than an industry expert.
Do you have an old website that isn’t bringing in leads and you can’t figure out why? We run comprehensive website audits ranging from technical, search engine optimization and competitors analysis.[full_width padding=”15px 15px 15px 15px”]
Complete Website Audit: This includes everything covered by the comprehensive SEO Audit and the Key Competitors Audit. Order Complete Website Audit Now!
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SEO is what determines where your website is placed in Googles rankings. Using a smart SEO strategy will give you a major competitive advantage and ensure leads keep pouring in. The first step in determining that strategy is by doing an SEO Audit to help identify any errors and gaps in the market you can explicit. you should think of an SEO Audit as a health check that neds to be done before you can confidently move forward.
SEO is determined by a number of different factors but there are 3 core principles that have the biggest impact on your ranking. You need to make sure your website is indexable and meets Google’s guidelines.
A. Meta Data: These are used to display the title and description of the page when listed in Google search results. They are used by Google to understand the intended content of the web page and index it for search queries.
B. Content: Each web page should be focused on one subject which is the target keyword of the page. Ideally, when someone types your keyword into Google, you appear they come to your site it should have the information they need. Google wants to only show relevant content to people so if you have good content Google will like you as people will be getting what they want. This os a very high-level description there are a lot more factors that need to be taken into consideration to make the content SEO friendly.
C. Backlinks: Backlinks are links from other sites to the web page. Think of this as people referencing you as a quality source for either a service or information. The more authority backlinks the better as Google will recognise you as an authority in that niche.
On-Site techniques are in relation to all aspects of optimising your website so it ranks better on search engines. These ranges from page load time to the websites content which could lead to the creation of new content and updating old. All content MUST be unique and keyword targetted that is an absolute must.
This is concerning off website efforts to improve SEO such links to your site ie. backlinks. Backlinks can be generated through social media, guest posting on other sites, posting on forums, blogging. It is MUST not to use blackhat SEO techniques as it will lead to your website getting penalized and falling away down the rankings.
Whitehat is simply following best practices outlined by Google. If you have unique high-quality content that is well-labelled Google will be very happy with you. Then complement this with links from relevant pages and you will be rocking.
Blackhat SEO techniques are when you try to cheat Google to get high in their search rankings. Techniques would include keyword stuffing, hiding text and most importantly the big no-no is linking from non-relevant sites.
We analyse over 50 aspects of your website covering 3 areas on-site analysis, competitive analysis, and keyword research.
On-Site Analysis: Health Check, Usability Review, Content Review, Redirects, Page Structure.
Indexability: Review Colour Contrast, Brand Exposure, Robots.txt
Meta Data Review: Grade Keywords, Review Images, Titles, Descriptions
Technical Analysis: Page Load Times, Site Speed, Analysis Internal/External Linking
Analysing your competitor combined with deep diving into Google is a guaranteed winning strategy that every effective SEO expert does. Firstly gather all the keywords your competitors are targeting and then deep dive into Google Keyword Planner and use these as a basis for finding possible keywords with high search volumes that you can target.
Also by analysing a competitor you might notice they are on page one for a high search volume keyword but only have 5 backlinks to that page and only a 400-word article. It would make sense for you to create a 500-800 word article and get 5+ backlinks and it should pass your competitor. This is a simple example but it is the same theory for scaling.
We also include your competitor social media presence and their Adwords PPC campaign data such as traffic and keywords.
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Creating great content for a website should be something every website owner should be aiming to do for multiple business reasons. Great content will build up your brand’s authority in a niche attracting more customers and open up relationships with other people in your niche. Other websites will also be more inclined to link to your website which will lead to increased search engines rankings leading to more traffic.
You can check out an example of my work on my affiliate website PM-Training.net where I created a 10 thousand word piece and spent nearly as long formatting and working on the design of the piece. You can check my list of 100 Agile Tools and Techniques here.