Creating great content for a website should be something every website owner should be aiming to do for multiple business reasons. Great content will build up your brand’s authority in a niche attracting more customers and open up relationships with other people in your niche. Other websites will also be more inclined to link to your website which will lead to increased search engines rankings leading to more traffic.
You can check out an example of my work on my affiliate website PM-Training.net where I created a 10 thousand word piece and spent nearly as long formatting and working on the design of the piece. You can check my list of 100 Agile Tools and Techniques here.