Local SEO

Here are the essential 4 steps to creating an online presence for your business.

Every business should have a Google My Business presence so people can easily find out opening hours and contact information. Consider this the yellow pages of the internet.

Next setup a Facebook page which will build up exposure for your business as a local message board or newspaper.

Then build a website which acts is the online shop front for your business. This will show off your services or products and should enable people to make online orders.

The final and continuous step is advertising to create online leads for the business. This will largely consist of driving traffic to your website or Facebook page.

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Setup Online Business Presence

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There are a variety of places you can set your business up on the internet from Facebook, Instagram, Esty to Google. It is all about having a presence where your customers are. Here are the first steps every business should look at implementing.

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1. Get Listed on Google for Free

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Google My business (GMB) is a free service offered by Google to help people get their service or business listed on Google. Whether you’re a home-based business or a service-area business, you can list your details to appear on Google with or without an address. All of the following businesses should be setup on GMB.

  • Single Location Brick & Mortar
  • Multi-location Brick & Mortar
  • Service Area Business
  • Multi-location Service Area Business
  • Home Based Business
  • Multi-practitioner Business

If you are setting up GMB you should make sure your business model matches Googles Guidelines. There is a great guide on matching business model to google guidelines here.

Guidelines for Creating GMB Listing

  • 1 Google My business per location (PO Boxes not acceptable)
  • Unique phone number per listing
  • Hide address option

You can check out Googles official guidelines here. If you are not sure what type of listing to create just contact me and I will help you.


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2. Setting Up Facebook Page

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Setting up a Facebook page is free and can be done very quickly. All you need to do is input general business information, add a cover page and a profile picture and the page is created. Next step is to create content and share the page with friends and customers.

Top Tip: Request reviews from past customers 

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3. Build a Website

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Having an easy to use mobile friendly website is essential for every business to get recognized and bring in leads. You can easily build a website yourself using WordPress or Weebly or hire an agency to build one for you.

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Tips for Building a Website

  1. Use WordPress – It’s extremely user-friendly and doesn’t require a developer
  2. Mobile over 50% traffic so has to be optimized for mobile, most WordPress themes will optimize to screen size by default
  3. Use Nice Imagery – First impressions are key and if you don’t look professional having a website is pointless
  4. Do not use other people’s images without their consent. Go use Google Images either, you can get free images http://www.freepik.com/ that use need add a link back to.
  5. Add schema to every page of the website in the footer – especially important for local SEO.
  6. Research keywords first before any content – all content should be written focused around a keyword which a potential customer would be searching for. You can research keywords here https://kwfinder.com 

Creating Website Content Rules

  • 300-500 Words
  • Unique Keyword
  • Unique Meta Data
  • Add Keyword to url
  • Add Keyword to Headings – H1, H2, H3
  • Add Keyword to Image Alt Tag
  • Add Keyword to Text +/- 2-3%
  • Link to other relevant webpages

If you are not sure that your website meets the above guidelines you can order a Website Audit here, where we will check all of the above and so much more.

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4. Get Website Traffic

The two reliable options for online traffic that every website should start with is PPC and SEO. Pay Per Click where you pay every time someone clicks your advert. PPC ads are positioned above SEO rankings for each search. PPC is Pay Per Click Ads from Google Adwords. This is where advertisers target certain keywords and when you type them into Google their ad will appear. They will only be charged if you click on the ad. In general, the first 3-4 search listing will be adverts.

SEO then in comparison is one of the most sustainable and guaranteed long-seo vs ppcterm results for traffic for any website is Search Engine Optimisation SEO. SEO is when search engine’s (Google) use their algorithm to display appropriate web pages to a user when they search a term (keyword).

SEO is considered or organic search listings where they are displayed based on relativeness to the search term entered. Search Engine Optimisation is what determines if you are on page number 1 without using ads.

Some advertisers will use a combination of both but when you have a good SEO strategy it can have huge long term impact as you won’t have to keep buying ads as you would be ranking on page number one anyway.

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Getting a Website Ranked

The above chart highlights the key factors that determine’s the ranking of your website.

  1. Website On Site SEO (Meta Data like Title Tags, Description, Sitemap)
  2. Reviews (Get Google/Facebook Reviews)
  3. Citations (Directory Listings like goldenpages.com)
  4. Links (Links from other websites)
  5. Miscellaneous (Site Speed and other various factors)

How Long Does Local SEO Take?

Some keywords can start ranking immediately but competitive keywords can take up to 3-8 months of building links. Usually, a local SEO project takes 3 months to gradually build up citations and links.

It costs €750 over three months, paid at €250 per month.

Before any work is started we identify keywords with the highest search volume which will lead to higher traffic, there is no point ranking for a keyword if no one is searching for that term.
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Do It Yourself Guide to Local SEO

For anybody that does not have the budget to hire someone to optimize their website for local SEO here is a step by step guide to get you started. You do not need to be an expert to do the below tasks it will just take you a lot longer than an industry expert.

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Image Source: http://www.iblogzone.com/wp-content/uploads/2016/05/local-seo-guide.jpg

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Shane

Has a passion for innovation and for delivering & maintaining the highest quality product. Highly analytically and goal focused, with a high level of organizational skills that enables to work well when under pressure.