Website Strategy
Having a high converting sales funnel is secret to having a profitable website. We identified 4 steps to optimize the website to create the perfect sales funnel. By combining various techniques from SEM, Social, Display to Email a website can turn into a well oiled machine working on automatic.
What is a Sales Funnel?
A sales funnel is a marketing system. It’s the “ideal” process you intend your customers to experience as they go from Prospect to Lead to Customer to Repeat Buyer.
The most important thing about any sales funnel or online marketing is TRACKING. Tracking enables yo to see where the traffic is coming from and what interactions they have on your website. Different traffic sources will want different things from shopping around to buy now. For this reason, you should have tracking pixels strategically placed across your site, tracking all conversions/interactions.
1. Generating Targetted Leads
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Generating targeted traffic is a combination of identifying the channels the customer are present and the businesses online presence. Every business is different and requires their own unique strategy.
No business should every solely rely on one source of traffic though as things can change overnight. In February 2016 where Google removed sidebar ads on search results, this would have had a dramatic effect on people’s strategies based on this traffic.
How to Do It: Start with one channel (SEO, Adwords, FB, Display, YouTube, Instagram) to determine an offer that convert. Then use traffic and sales metrics to determine the cost of the lead vs acquisition use this as a baseline for adding other channels.
Determining on budget I recommend starting with 1. SEO, 2. PPC, 3. Facebook, 4. Retargetting on Facebook and Adwords.